Freedom Leisure

Aim: To create a series of social media marketing content for each of their Powys sites

Freedom Leisure is a leading leisure management company dedicated to providing high-quality leisure facilities and services to communities across the United Kingdom. In Powys, Wales, Freedom Leisure operates several leisure centres, serving as vital hubs for promoting health, fitness, and well-being among local residents.

One prominent centre managed by Freedom Leisure in Powys is the Brecon Leisure Centre, centrally located in the town of Brecon. The Brecon Leisure Centre offers a comprehensive range of amenities, including a state-of-the-art fitness gym, swimming pool, sports hall, squash courts, and exercise studios. With a diverse array of fitness classes, swimming lessons, and recreational activities, the centre caters to individuals and families seeking to lead active and healthy lifestyles.

In addition to the Brecon Leisure Centre, Freedom Leisure oversees other leisure facilities throughout Powys, such as the Flash Leisure Centre in Welshpool and the Llandrindod Wells Sports Centre. These centres provide similar services and amenities, designed to meet the varied needs and interests of the local community.

Freedom Leisure’s commitment to inclusivity and accessibility is evident in their tailored programs and initiatives, which cater to individuals of all ages and abilities. From specialised fitness classes for seniors to adaptive sports programs for individuals with disabilities, Freedom Leisure ensures that everyone has the opportunity to participate in recreational activities and enjoy the benefits of an active lifestyle.

Through their presence in Powys, Freedom Leisure plays a vital role in fostering community engagement, social cohesion, and physical well-being. Their dedication to providing accessible leisure facilities and promoting active living exemplifies their mission to enrich the lives of individuals and families throughout the region.

Production

Our collaboration with Freedom Leisure’s Powys centres wasn’t just about capturing imagery; it was about creating a distinct visual identity that would resonate with audiences and reinforce the brand’s presence across digital platforms. Our journey began with the task of infusing new life into Freedom Leisure’s visual content, starting with the creation of a series of dynamic social media-friendly reels.

These reels weren’t just snippets of activity; they were carefully curated showcases of the diverse offerings within each centre. From the bustling energy of the gym to the camaraderie of fitness classes, and the intensity of games on the badminton and squash courts, we ensured every aspect of the facilities was spotlighted in an engaging and compelling manner.

But our contribution didn’t stop there. Recognising the need for a cohesive branding strategy, we took the initiative to craft Freedom Leisure’s signature visual look. Drawing inspiration from the brand’s ethos and the dynamic energy of their centres, we developed a unique style characterised by vivid, in-colour subjects set against soft opaque backgrounds. The inclusion of the Freedom Leisure logo, subtly positioned behind the subjects, served as a constant reminder of the brand’s identity, seamlessly integrated into the visual narrative.

The result? A visual aesthetic that not only captured attention but also conveyed the vibrancy and vitality of Freedom Leisure’s offerings. The positive reception from Freedom Leisure’s Brecon site was a testament to the success of our approach, prompting an expansion of our partnership to cover their Powys centres.

Our collaboration with Freedom Leisure exemplifies our commitment to pushing boundaries and elevating brands through innovative visual storytelling. As we continue to document and showcase the experiences offered at Freedom Leisure’s Powys centres, we look forward to further refining and evolving their signature visual identity, setting the stage for continued growth and expansion across Wales and beyond.