IA Electric Vehicles

Aim: To create a series of press shots that can be used by the media plus a 30 second teaser video and a full-length promotional video

Innovation Automotive Electric Vehicles is a pioneering electric vehicle importer headquartered in Cirencester, Gloucestershire. Established with a vision to simplify, democratise, and promote sustainable transportation, IA Electric Vehicles is at the forefront of the electric vehicle revolution in the UK.

As the first multi-brand 100% EV automotive company in the UK, IA Electric Vehicles specialises in sourcing and distributing budget-friendly electric vehicles directly to consumers. Initially focusing on commercial vehicles, the company has expanded its offerings to include passenger vehicles. The Seres 3, IA Electric Vehicles’ flagship model, marks the company’s foray into the passenger vehicle segment, representing a significant milestone as the first passenger vehicle imported by the company.

Situated in the scenic Cotswold region, IA Electric Vehicles boasts a dedicated team of automotive professionals with extensive industry experience. Committed to delivering exceptional service and support, IA Electric Vehicles assists customers in making the seamless transition to electric vehicles. Whether it’s providing expert guidance, facilitating vehicle purchases, or offering comprehensive after-sales support, IA Electric Vehicles ensures a smooth and hassle-free experience for its customers.

Driven by a passion for innovation and sustainability, IA Electric Vehicles is dedicated to offering a diverse range of electric vehicle options while championing environmental consciousness. By fostering accessibility and promoting the adoption of sustainable transportation solutions, IA plays a pivotal role in shaping the future of mobility in the UK.

Production

In the production phase of IA Electric Vehicles’ promotional materials, our team was tasked with creating captivating press shots and videos that showcased the Seres 3 fully-electric vehicle in its best light. Meticulous attention to detail was crucial as we aimed to present the vehicle from all angles, both exterior and interior, ensuring a polished and professional presentation.

To achieve this, we meticulously scouted various locations, carefully selecting settings that complemented the contemporary design and eco-friendly ethos of the Seres 3. Our chosen locations included the serene landscapes of Wales’ Elan Valley and England’s Cotswold Water Park, where the natural beauty served as a picturesque backdrop for countryside shots. Additionally, urban environments such as Gloucester Docks and IA’s local town of Cirencester and Production House’s local town of Llandrindod Wells provided dynamic settings for showcasing the vehicle in more vibrant surroundings.

Throughout the photoshoot, our team employed advanced photography techniques to capture the essence of the Seres 3, utilising high-quality equipment and precision editing to ensure each image met the exacting standards set by IA Electric Vehicles. This involved removing any distracting elements from the environment or the vehicle itself, resulting in a series of pristine “clean” images that highlighted the vehicle’s key features and design elements.

In addition to the press shots, we were also responsible for producing promotional videos to further showcase the Seres 3. For the 30-second teaser and the full 3-minute promotional video, we utilised a combination of aerial drones, stabilisers, and state-of-the-art 4K cameras to capture dynamic footage from various perspectives. From sweeping aerial views of the countryside to intimate interior shots, every frame was carefully crafted to evoke a sense of luxury, innovation, and sustainability.

By leveraging our expertise in photography and videography, as well as our deep understanding of IA Electric Vehicles’ brand identity, we were able to deliver a comprehensive suite of promotional materials that effectively showcased the Seres 3 as a leading choice in the electric vehicle market. Our production process was characterised by meticulous planning, attention to detail, and a commitment to excellence, resulting in visually stunning assets that successfully captured the attention of consumers and reinforced IA Electric Vehicles’ reputation as a premier provider of sustainable transportation solutions.

Furthermore, we are thrilled to have seen our shots being used on huge motoring journalist websites such as Top Gear, Car Magazine, Auto Express and a whole host of others!