Rallying the Wright Way X Ravenol

Aim: To create a video that showcases Rallying the Wright Way utilising Ravenol products.

About Ravenol
Ravenol is a leading manufacturer of high-performance lubricants, oils, and fluids for a wide range of automotive and industrial applications. Known for their cutting-edge technology and OEM-approved products, Ravenol has become a trusted name in motorsport and beyond. Their commitment to quality, innovation, and performance ensures that both everyday drivers and professional racers can rely on their products to protect and enhance their vehicles’ performance. With a strong presence in motorsports, Ravenol’s racing oils are engineered to withstand the extreme conditions of high-speed, high-stress environments, making them a top choice for competitive teams around the world.

About Rallying the Wright Way
Rallying the Wright Way is a unique rally team based at Harper Adams University, providing students with hands-on experience in the world of motorsport. The program gives young engineers, mechanics, and motorsport enthusiasts the opportunity to work on a real rally car, developing their skills while competing in various rally events. With a focus on education and practical experience, Rallying the Wright Way empowers the next generation of motorsport professionals by offering them invaluable exposure to the competitive world of rallying. The team’s collaboration with Ravenol allows them to utilise premium racing oils that ensure their car runs at peak performance, giving students a competitive edge on the track.

Production

Our goal for this video was to highlight the partnership between Rallying the Wright Way and Ravenol, focusing on the use of Ravenol’s high-performance racing oils in their rally car at Harper Adams University. The shoot took place in the workshop, where we captured the students working hands-on with the car, showcasing their skills and commitment to the sport. The interview-style format allowed us to hear directly from the students, providing insight into their work and the importance of Ravenol products in keeping the rally car running at peak performance.

Through close collaboration with the Rallying the Wright Way team, we crafted a video that not only demonstrated the capabilities of Ravenol oils but also gave viewers a behind-the-scenes look at the dedication and passion that fuels the team’s success.